A succinct + professional corporate branding strategy will define your company to your customers

Corporate branding is more than just a  fancy logo. There's a saying: your brand is what people say about you or your company when you're not in the room. Corporate branding is defined as the process of promoting a brand name of a corporate identity, as opposed to specific products or services.

Although a logo is usually the first time a customer engages with your brand, there are many considerations when developing a corporate branding strategy:

• How do you communicate with/to your clients?
• What is your corporate strategy for social media engagement?
• What do you want your customers to think when they think of your company?
• Do you enforce the brand standards you've developed? Are you consistent?
• What strategy does your business have to grow your brand?
• Does your business have a story to tell?
• Do you follow the trends of current marketing standards or does your company subscribe to... "Well, we've always done it this way and it seems to work for us."

A corporate branding strategy takes these and many other things into consideration. There are a number of stakeholders involved in a successful corporate branding strategy, such as employees, clients and company leadership. There are many touch-points to your business that can affect the overall success of the corporate brand.

We can help your company develop a professional and cohesive strategy to ensure that future and current customers have a positive and lasting relationship with your brand.

We'd love to connect to see if there is something we can do for you. Please connect with us at 604.339.8127 or fill in our short form and we'll get back to you right away to talk about your thoughts.