Some of the services we offer as a digital marketing consultant include:

• Identify the brand of your company. This can include the obvious things, like your logo and website, but also how you present your company online through all your web channels. If you're not sure what this means, you need a digital marketing consultant.
• Solidify you brand. This includes setting a positioning statement that reflects who you are as a company. For example, the positioning statement for BUGG Marketing Inc. is: we listen, we create, we share.
• Audit your current digital marketing. We take a look at what you've done in the past and what you're doing now. Is it consistent? Does it help or hinder your brand? We look at everything from your website, social media channels, digital and PPC advertising.
• Create a digital marketing strategy. Once we've determined your company successes, we then use those to create a strategy to help boost your brand online to ensure brand consistency. This will include search engine marketing, search engine optimization, social media optimization, website updates, graphic design, content marketing strategy.

What are the general responsibilities of a digital marketing consultant?

• Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current digital marketing strategy.
• Suggest or implement improvements in areas like SEO, social media, email marketing, and website design.
• Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns.
• Coordinate content platforms such as website landing pages and blog.
• Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages.
• Implement content development strategy to website and blogs.

Do you need the help of a digital marketing consultant?

Your business can benefit from working with a marketing consultant if you want to improve relationships with existing and prospective customers, expand into new markets or understand your position in the online marketing competition. The reasons below help determine if you could use the professional help of a consultant:

• You want to expand and grow your customer base.
• You need strong and well-defined online marketing goals.
• You want a strong marketing plan that focuses on short and long-term goals.
• You need guidance in measuring key analytics (goals, KPI) to improve chances of success.